Tuesday, July 28, 2009

The Richest Man in Town

Summary: Secretly, if not overtly, almost everyone in America desires to become rich: to make it big, to enjoy the fruits of the most successful life imaginable. But unfortunately, most of us don't have a clue how to reach these all too elusive goals. Quite simply, there's no definitive road map for getting there, no proven plan, and certainly very little access to those who have become "the richest man in town."

But now W. Randall Jones, the founder of Worth magazine, is about to change all that. He's traveled to one hundred different towns and cities across the country and interviewed the wealthiest resident in each. No, these are not those folks who inherited their wealth, or happen to be a CEO of a Fortune 500 company. Rather, these are the self-made types who, through hard work and ingenuity, found their own individual paths to financial success.

Remarkably, during his research, Jones found that these successful people were not so different from one another. They all shared many of the same traits and followed what the author calls the Twelve Commandments of Wealth: stay hungry (even when you're successful) . . . you really do learn more from failing than you may think . . . absolutely be your own boss, the sooner the better . . . understand that selling is the key to success . . . where you live doesn't matter . . . never retire, and other, more surprising revelations.

Practical, unique, and inspiring, this book lets you peek inside the living rooms of dozens of America's most successful people-and shows how you, too, can become THE RICHEST MAN IN TOWN.

According to The Richest Man In Town by W. Randall Jones, Stephen Bisciotti is the richest man in my hometown. Do you know who is the richest man in your hometown? If you have ever wondered you can probably discover him in Jones’s new book. In addition to listing the local Donald Trumps The Richest Man In Town attempts to answer how they became so successful.

To that end Jones interviews many of the richest men, from both large and small towns, to discern the twelve commandments of wealth:
-- Seek Money for Money’s Sake and Ye Shall Not Find
-- Find Your Perfect Pitch
-- Be Your Own Boss
-- Get Addicted to Ambition
-- Wake Up Early—Be Early
-- Don’t Set Goals – Execute or Get Executed
-- Fail to Succeed
-- Location Doesn’t Matter
-- Moor Yourself to Morals
-- Say Yes To Sales
-- Borrow from the Best – and the Worst
-- Never Retire
Many above the commandments are counter-intuitive and it was interesting to read how taking the proverbial road not taken led to their success. I also enjoyed the vignettes of various wealthy men. For example, I learned that Dell Computer wasn’t Michael Dell’s first business. Rather he started at age twelve by selling stamps on consignment and made $2,000! Not many twelve year olds have that drive or success. The Richest Man In Town is filled with other equally awe-inspiring stories.

As in everything in life, there is a downside to being the richest man in town. For instance, Leroy Landhuis, the richest man in Colorado Springs, confesses, “I have not been successful in my personal life the way I would have liked to be. My marriage wasn’t successful and at times, I have been much too occupied with business.” Such candid admissions, however, are few in far between in The Richest Man In Town.

It is clear that Jones is enamored with his subjects. In fact, he admits, “as hard as I tried to be a totally dispassionate journalistic observer of these big buck creators, I found that a very, difficult, near impossible task.” A little journalistic distant, however, might have led to more insights and made a more balanced view. Still if you are curious as to what it is like to cruise down the yellow brick road of success then The Richest Man In Town provides a front row seat!

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